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AGENT PROVOCATEUR
INSIGHT
Luxury lingerie brand, Agent Provocateur, partnered with department stores across the UK to drive sales in the run up to Valentine’s Day.
The activation ran for a four week period with 150 locations live per day.
EXPERIENCE
As partner agency, we provided creative direction, production design, build, and expert staffing for the duration.
The concept meant consumers could engage with the brand to find a special purchase for themselves or a gift for Valentine's Day.
There were always two staff present on the stand and product placement was easy to browse.
Special consideration was made when designing the stand and uniforms to ensure they were in keeping with Agent Provocateur, to maintain premium standards across all locations.
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