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BARBOUR

INSIGHT

Barbour tasked Brand Warriors to recruit in-store sales staff who had luxury retail experience and great customer service skills, and who could fully embody and represent the Barbour and John Lewis brands.

EXPERIENCE

Brand Warriors recruited a shortlist of candidates and subjected them to a rigorous first-round interview, before a face-to-face interview at Barbour HQ, and a final John Lewis interview and store approval sessions at each of the John Lewis stores.

A core team of Barbour Brand Consultants were selected and trained, to work within 10 John Lewis stores, covering a total of 634 in store days between AW14 – AW16.

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