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BEAUTY PIE
INSIGHT
Online luxury beauty club, Beauty Pie partnered with iconic retailer Harvey Nichols to launch their first ever physical space in March 2020.
EXPERIENCE
As partner agency, we provided creative direction, production design, build and expert beauty staffing for the duration.
The concept meant that for the first time ever, Beauty Pie fans would be able to physically interact with the products, learn about the products from the Pie-fessionals and trial before purchasing or signing up to tiered membership options.
A VIP launch for industry, influencers and media, hosted by the Beauty Pie Founder Marcia Kilgor, featured a live DJ, breakfast canapés and exclusive access to the space prior to store opening to the general public.
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