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SHARK
INSIGHT
Amazon approached us to create a Shark Ninja hub, amplifying the incredible offer that was available if you bought Shark Ninja on the promotional date via Amazon Treasure Truck.
This experiential activation enabled the product to be displayed, demonstrated, and tasted, whilst allowing the opportunity to speak to consumers about the Amazon Treasure Truck features.
The challenge was to create a cosy, festive kitchen where consumers were able to experience the features of the Shark Ninja and some of its easy, tasty recipes - encouraging consumers to purchase one (with a great discount) through Treasure Truck with immediate collection.
EXPERIENCE
Consumers and shoppers at Westfield Stratford were able to take respite from their last-minute Christmas shopping by visiting the Amazon Treasure Truck Shark Ninja stand, where they could watch demonstrations of the Shark Ninja in action and then were invited to try the recipe for themselves.
It gave visitors the chance to experience how the Shark Ninja can improve and simplify their kitchen life by chopping, sautéing, blending, and cooking food using many of the Auto-iQ programmes.
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