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TRIUMPH
INSIGHT
Triumph’s objectives were to become known by customers as the expert in fit and host fitting events within department store stockists.
Triumph's retail staffing team were tasked to increase product awareness, drive footfall to event doors, drive consumers to get fitted and promote conversion to sales.
Triumph retail staff facilitated all aspects of the consumer journey:
- Approach consumer to recruit to lingerie department.
- Inform of fitting event, consumer to get fitted and drive to purchase via 20% off.
- Enjoy champagne and inspirational speaker within department.
EXPERIENCE
The Triumph campaign was a great success. Within the thirty-three live event days the eleven Triumph regional teams (which comprised of forty-six Triumph staff) worked within seven department store groups.
We received an overwhelmingly positive response to the Triumph Magic Wire range of lingerie - our campaign caused many designs and sizes to sell out.
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