GUERLAIN

As partner agency for both strategy and execution, we managed all elements of the campaign from conception/ideation through to the management of all stores and the staffing in all regions.

We wanted to ensure maximum stand-out for the brand, so we managed the placement of the cart, incentives to purchase, and the overall consumer experience.

As this campaign was sales-focused in the run up to Christmas, we utilised real-time reporting capability to deliver accurate sales data.  Each location was targeted per day and exceeded expectations across both brand awareness and purchase